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News & updates

Pet expo hall with products and visitors, a dog by a water bowl

Global Pet Expo 2025: Trends Shaping the Pet Industry

This year’s expo highlighted market growth, functional products, and accelerating digitalization. Nordic players emphasize sustainability and quality as key advantages.

A neutral office setting with a nameplate and papers

RSPCA appoints a new chair, signalling stronger animal‑welfare leadership

RSPCA announced a new chair in February 2026, pointing to continued prioritisation of animal welfare in the UK.

Volunteers with a carrier in a calm rescue setting

Major UK animal rescue highlights the need for robust welfare capacity

A rescue in Dorset draws attention to local capacity and the importance of strong care chains.

A quiet room with a remembrance journal and pet photo

New European research: pet grief can be as intense as human grief

A UK study highlighted in European media points to long‑lasting grief responses after pet loss.

An evening setting with candles and a small paw‑print charm

The UK brings pet grief into public discussion

New coverage shows pet‑loss grief is gaining recognition, increasing the need for warm, dignified rituals.

Winter road scene with a car and pet carrier

Norway warns about pet smuggling across Europe

NRK reporting on dog smuggling in December 2025 shows why traceability and responsible services are critical for animal welfare.

An ethical care setting for small exotic pets

EU debate on exotic pets highlights the need for stronger rules

A new analysis from animal‑welfare organisations points to policy gaps in the exotic‑pet trade—relevant for Nordic markets as well.

A simple award certificate with a paw‑print ribbon

New UK animal‑welfare measures point to stricter practice

A new law against ear‑cropping and declawing, alongside local welfare initiatives, signals clearer standards in the UK.

A quiet street in winter light with a dog and owner

Rising costs put pressure on UK pet families

UK media report more abandoned pets as living costs rise—signaling the need for support and responsible solutions.

EU building at dusk with a small paw‑print charm

EU work programme without new animal‑welfare measures draws pressure

The absence of new proposals in the EU Commission’s 2026 work programme raises questions about the pace of animal‑welfare reform.

A pet passport and leash on a bright table

EU trade and animal welfare: rising expectations for standards

An updated EU‑Ukraine agreement elevates animal welfare as a requirement—signaling that traceability and ethics matter more across the pet sector.

A calm support‑group setting with candles and small keepsakes

Support, rituals, and community after pet loss

Autumn reports show that grief support and meaningful rituals are increasingly important for pet families.

A serene outdoor farewell ritual at dusk

Asia shows strong growth in pet farewell services

Multiple August 2025 reports point to rising demand for professional, dignified services for pet families.

Sustainable materials and a handcrafted memorial keepsake

Sustainable packaging is shaping the next generation of memorials

Summer packaging news in the pet industry shows consumers expect both sustainability and quality—including in memorial products.

A quiet park with a discreet service vehicle in the background

Mobile services and new standards in the pet end‑of‑life sector

Regulatory sandboxes and new funding signal a shift toward more accessible, well‑documented farewell services.

A quiet memorial table with candle, frame, and urn

Trust in pet cremation: why transparency matters more than ever

Regulatory initiatives and public scrutiny of mishandled cases highlight the need for documented, dignified practices in the sector.