Global Pet Expo 2025 highlighted how quickly the pet market is evolving. Rising pet ownership and continued willingness to spend are driving growth even amid higher prices. Consumers track prices closely, but still prioritize health, safety, and proven quality.
One of the clearest trends is functional nutrition. Products targeting gut health, joints, calmness, and longevity are growing faster than the rest of the category. At the same time, pet food is becoming more humanized, with formats and ingredients inspired by human diets.
Technology is playing a bigger role: smart feeders, trackers, health monitoring, and interactive toys are now mainstream. Combined with subscription models and personalized recommendations, this strengthens omnichannel competition between physical retail and e-commerce.
In the Nordics, sustainability and premium quality go hand in hand. Consumers expect traceable ingredients, shorter supply chains, and packaging with lower environmental impact. Nordic producers start with strong quality standards, but must communicate documentation and real-world benefits clearly.
In summary, Global Pet Expo 2025 points to a market that rewards functional products, smart technology, and sustainable value creation. Players who combine innovation with credibility and a Nordic quality focus are well positioned for the years ahead.